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Cacao Laboratory
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Cacao Laboratory
  • Learn
    • Cacao at Home

      • Preparing Your Cacao
      • Daily Cacao Rituals
      • Recipes
    • About Cacao

      • What is Ceremonial Cacao?
      • What is a Cacao Ceremony?
      • Cacao for Holistic Health
    • Cacao Lab Community

      • Community Initiatives
      • Cacao Documentary
    • Deepen Your Practice

      • Cacao Circles and Courses
  • About
  • Journal
  • Shop Now
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Home › About Cacao Lab

About Cacao Lab



Cacao Laboratory is a New York-based social good company that honors the tradition and integrity of ceremonial Cacao. Through proprietary blends, Cacao ceremonies and educational offerings, Cacao Laboratory aims to bridge the gap between modern culture and indigenous communities.

brother and sister smiling with bowls in hand

Our Journey with Cacao

The brand was co-founded by siblings Florencia and Fede Fridman, who grew up in Argentina in a family of traditional chocolate makers.

In 2016, Florencia visited Lake Atitlan, Guatemala to study metaphysical practices. Here, she had a transformational experience at a Cacao ceremony.

After returning to New York, she partnered with her brother to bring ceremonial Cacao to the United States. Sourcing trips led them to Guatemala and Ecuador where they found high-vibrational Cacao that honored the land and Mother Earth.

Today, Florencia leads ceremonies and educational offerings, and Fede runs the business and operations of the company. Florencia works with Nana Marina Cruz, a Mayan wisdom keeper from the T’zutujil community—the guardians of ceremonial Cacao—as well as the Sápara indigenous nation of Ecuador. In 2019, Florencia and Fede launched a Cacao documentary to share how Cacao originated.

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295 Wall Street, Kingston, NY 12402

(845) 802-0105

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