Cacao Laboratory is a New York-based social good company that honors the tradition and integrity of ceremonial Cacao. Through proprietary blends, Cacao ceremonies and educational offerings, Cacao Laboratory aims to bridge the gap between modern culture and indigenous communities.
Our Journey with Cacao
The brand was co-founded by siblings Florencia and Fede Fridman, who grew up in Argentina in a family of traditional chocolate makers.
In 2016, Florencia visited Lake Atitlan, Guatemala to study metaphysical practices. Here, she had a transformational experience at a Cacao ceremony.
After returning to New York, she partnered with her brother to bring ceremonial Cacao to the United States. Sourcing trips led them to Guatemala and Ecuador where they found high-vibrational Cacao that honored the land and Mother Earth.
Today, Florencia leads ceremonies and educational offerings, and Fede runs the business and operations of the company. Florencia works with Nana Marina Cruz, a Mayan wisdom keeper from the T’zutujil community—the guardians of ceremonial Cacao—as well as the Sápara indigenous nation of Ecuador. In 2019, Florencia and Fede launched a Cacao documentary to share how Cacao originated.